WooCommerce is an open-source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress. Launched on September 27, 2011,[3] the plugin quickly became popular for its simplicity to install and customize and free base product.
WooCommerce is used by a number of high-traffic websites such as Small Press Expo.[11] For the 3rd week of September 2015, Trends indicated that WooCommerce ran on 30%[12] of e-commerce sites and millions of active installs.[13] Ecommerce is rapidly growing worldwide and WooCommerce has over 39 million downloads as a plugin and is currently active on more than three million websites and is the most popular eCommerce platform in 2018.[14] WooCommerce has approximately 4% of the top million HTML pages.[15] In 2015, statistics show that the percentage of online stores that utilize WooCommerce through Wordpress.org's plugin is more than 30% of all stores.[16] The current 2019 market share for WooCommerce is 22% of the top 1 million sites using eCommerce technologies.[17]
Since Automattic's acquisition WooCommerce has kept gaining market share, and has now become one of the leading E-commerce platforms on the Internet.[18]